Draft Proposal- Digital Marketing Services


IMPORTANT NOTE: This 'draft proposal' simply gives an idea of what our services entails, the general time-frame and the general costing, hence the reason it is a 'draft' or 'rough guide'. An official proposal will more than likely vary from the services, time-frame and costing and is prepared only after a formal discussion and/or site visit has taken place.

As a realistic guide we've provided our 'at least' costing since this is the most common question that we get. This means our costing starts at the prices quoted below and varies upwards depending on project complexity and scope. Please note, that for the value that we bring to the table in terms of both our caliber of work (done to the highest standards) and the extremely short time-frames, our costings are extremely modest. The costing on this page (our 'at-least' or 'starting' costs) will continuously be revised upwards with time as demand for our services rises. However, whatever price that is agreed upon during the proposal phase will remain constant and will not go up..in other words, it's 'locked in'.

Costing


Mobile Responsive Website Design, Construction & Optimization

Starting Cost: US$690 or TT$4700

Time Frame for Live, Functional Site: 3 to 5 Days

SEO, Maintenance & Optimization: Ongoing


(Includes 1 and 2 Below)

Facebook & Facebook Ad Optimization & Automation 

Starting Cost: US$340 or TT$2300

Time Frame for Live, Functional Site: 3 to 5 Days

SEO, Maintenance & Optimization: Ongoing


(Includes 3 and 4 Below)

Online School/Course Platform 

Starting Cost: US$300 or TT$2100

Time Frame for Live, Functional Site: 5 to 7 Days

SEO, Maintenance & Optimization: Ongoing


(See 8 Below)

RETAINER FEES: Retainer fees are not a mandatory part of our costing but it is highly recommended since our retained services is not just about systems maintenance, but includes a very important and unique benefit, and that is, the continuous monitoring/supervision and optimization of your lead and sales generation strategies! We put things in place to ensure that you're prospecting and servicing clients 24/7 and even help you 'man' these systems so if your admin team falls short, we flag it or even jump in with a neutral remedy. Especially if you're a small business and your staff is swamped with admin duties or they're not sales oriented, or if you have to step away for a while, we'll make sure the most important part of your business keeps humming! Our retainer fees start at TT$2500 per job (eg. website construction alone) or TT$3500 for 2 jobs (eg. website & Facebook funnel construction). As mentioned, our retainer is not just 'maintenance' but includes:

  • Ongoing systems maintenance and streamlining.
  • Ongoing analysis, testing, tweaking and optimization of website lead generation strategies.
  • Ongoing analysis, testing, tweaking and optimization of Facebook and social media lead generation strategies.
  • Ongoing SEO optimization.
  • A creatives quota (usually 4 per month..we're usually a bit liberal with this).
  • Quick and easy access/availability to our team.
  • Remote extended meeting or collaborative session input technology (share-screen technology and high-quality video calls).

Once we build a conversion-focused website for you and execute our Facebook optimization and automation strategies below, you're almost guaranteed to start getting leads and clients in just a week! SEO and optimization will almost take care of themselves, but we'll also actively optimize these over time.

Building a robust, yet beautiful and intuitive online school, which houses your lectures and courses and which facilitates restricted/secured access and different online payment options (e.g. subscriptions & one-time payments) is another specialty of ours and though it's a entire project on it's own, it can be seamlessly integrated with your website. Of course, you also have the option to keep your online school separate from your website. Of course, it's expected that you'd have the content for your school ready to 'plug in' to the infrastructure that we'll construct. If you don't have content, we'll advise you on an effective strategy to easily get this done and even assist with some elements.

BONUS: We provide all initial creatives (graphics and short videos) and any shortfall in your creatives (4 pieces per month).

BONUS: We'll also look at the other social media channels, such as Instagram, Linkedin and a Blog strategy and provide direction and advice on strategies here for an additional boost, but again just a powerful, conversion-focused website and our powerful Facebook strategy will do a lot for you.

Description Of Our Services 


1

Responsive Web Design & SEO

Time-Frame: 3 to 5 days (for a live, functional website- SEO and optimization is done over time) 


Starting Cost: US$690 or TT$4700


We’ll build and present a draft website template which will include, the Home page, About Us page, Contact Us page, Blog, and any additional pages needed. During the template/building/draft phase, you will be able to easily provide us with feedback via our convenient and powerful feedback tool. Our templates will be already integrated with WordPress thereby allowing us to quickly view the final designs, experiment, and iterate on solutions quickly so that we have a good sense of how content should be laid out. We allow unlimited revisions and while superficial updates and tools/system maintenance and updates are covered in our retainer, major feature updates/requests and overhauls will warrant an additional cost. Next, we’ll review and test what the final designs will look like on desktop, tablet, and smart-phone screen sizes, and ensure that the website/content can be optimally viewed from each device type. This may sometimes involve changing certain design elements that are visible on desktop but not visible on smaller devices and vice versa.

2

Website Lead Generation Optimization

One of our main message is that a website or landing page alone is not enough. Once your
website's basic structure has been set up, we will install a key set of lead generation, SEO and analytics tools which will allow us to incorporate advanced lead generation strategies on the website as well as monitor, optimize and provide deep site analytics and optimize SEO over time. These tools will incorporate elements within the website which are designed to capture leads through meaningful engagement, sync with social media and take advantage of opportunities that arise in the market.

3

Facebook Page, Instagram & Ad Optimization

Time-Frame: 3 to 5 days (for a live, functional website- SEO and optimization is done over time) 


Starting Cost: US$340 or TT$2300


In addition to the fact that the cost of Facebook ads are increasing quickly over time, this form of advertising has caught on, so almost everyone is running a Facebook ad now. Due to this, if your ad is not well structured, it will become lost in the feed and therefore not perform well. We will review and optimize every element of the ad, inclusive of campaign objective, adset structure and ad creatives. We will also optimize your Instagram channel over time. Our goal is to make your ad stand out and turn it into a personal experience.

4

Automated Chat Funnel Construction, Testing & Implementation

The most effective form of communication is a conversation or a chat. We'll therefore be building and integrating powerful chat funnels throughout your digital strategy to effectively engage clients. Currently, the most viable and powerful place to situate a chat funnel is on Facebook. We will use our technical know-how to combine this with a powerful Facebook ad and other follow-up strategies within Facebook and this strategy alone will boost your lead/client generation and Return on Investment (ROI). We will also build in 'flags' or auto-notification points, among other powerful features, in these funnels which will notify the relevant personnel when a lead triggers an event in the funnel. This maintains a wonderful balance between automation and personal human interaction.

5

Linkedin Marketing Strategy

Linkedin is the best lead generation tool for B2B social media strategies. We will provide advice on the structure of a powerful nurturing campaign and initiate the process via by securing connections for you. You must then take it from here and do the follow-through. We can also provide the templates for email marketing campaigns here.

6

Video & Pictures/Graphics Production

Videos and pictures are a valuable, powerful way to tell your brand's story, to showcase your product or service, and to engage with your target audience. In addition to providing advice on your current digital media design, our team's design expertise coupled with our advanced software will be able to produce any digital media required for initial setup and up to four (4) creatives every month thereafter .

7

Blog

Our skilled team of content creators can most definitely optimize your articles for you so that your audience actually takes interest.

8

Online Course/Membership Creation

One of your greatest assets is your knowledge, your skill or your specialty..or put simply..your brain. We can show you how to turn this into a business by showing you exactly how to set up an online course or program that people can buy or subscribe to. We'll also teach you how to market it to start getting leads and clients! This is actually a great, evergreen business model that can go a long way for you once it's set up and done right..that's where we come in!  

Terms & Conditions


1.0 Services Rendered
DIGITAL MARKETING STRATEGY & MANAGED SERVICES
We'll deliver a digital marketing strategy and monthly managed services. After the strategy is approved, all associated content will be delivered within the presented schedule of scheduled published date outlined in the content calendar.
ERRORS
We can't guarantee that our work will be error-free (we're human!) so we can't be liable to you or any third-party for damages, including lost profits, lost savings or other incidental, consequential or special damages, even if you've advised us of them.

2.0 Mutual Cooperation
We agree to use our best efforts to fulfill and exceed your expectation of the deliverables listed above. You agree to aid us in doing so by making available to us needed information pertaining to your website, social media accounts, and any other back-end access that is critical to our progress, and to cooperate with us in expediting the work.


3.0 Charges for Services Performed
Requests above and beyond those listed in the budget may be considered out-of-scope and an amendment to the budget will be recommended. Projects that go dormant for longer than 45 days will incur fee to resume work at the discretion of Anil Rajkumar or XLWITHUS Learning.


4.0 Terms of Payment
4.1 BILLING SCHEDULE
We're sure you understand how important it is as a small business that you pay the invoices that we send you promptly. We're also sure you'll want to maintain a positive working relationship and keep the project moving forward, so you agree to stick tight to the following payment schedule. You may of course choose your mode of payment. We have a very secure subscription-based online platform to facilitate the agreed monthly retainer either by credit card or Paypal.
The total budget for this project for Month One (1): TTD$--
The total budget for this project for Month Two (2) & Every Month Thereafter Until Retainer Discontinuation: TTD$--
Anil Rajkumar or XLWITHUS Learning will invoice ABC Limited for the amount of the initial set-up/retainer fees of TT$-- at the point of an agreed-upon and signed terms and conditions. The retainer will be billed monthly commencing 25 - 30 days from contract acceptance, and every month thereafter for as long as this agreement is in effect, or for as long as the subscription remains intact (if you choose the route of the subscription).
4.2 CLIENT AGREEMENT TO PAY
You agree to pay our initial (1st) invoice upon receipt. Every invoice thereafter that will have 30 day payment terms. In the event payment is not made within 30 days, Anil Rajkumar or XLWITHUS Learning reserves the right to stop work until payment is received.


5.0 Cancellation of Plans
You have the right to modify, reject, cancel or stop any and all plans or work in process. However, you agree to reimburse us for all costs and expenses we incurred prior to your change in instructions, and which relate to non-cancelable commitments, and to defend, indemnify and hold us harmless for any liability relating to such action. We agree to use our best efforts to minimize such costs and expenses.

6.0 Responsibilities of Anil Rajkumar or XLWITHUS Learning and ABC Limited
6.1 ANIL RAJKUMAR OR XLWITHUS LEARNING'S RESPONSIBILITY FOR RELEASES We shall obtain releases, licenses, permits or other authorization to use testimonials, copyrighted materials, photographs, art work or any other property or rights belonging to third parties obtained by us for use in performing services for you (If applicable).
6.2 ABC LIMITED'S RESPONSIBILITY FOR RELEASES
You guarantee that all elements of text, images, or other artwork you provide are either owned by your good selves, or that you have permission to use them. Then when your final payment has cleared, copyright will be automatically assigned as follows:
You'll own the visual elements that we create for this project. We'll give you source files and finished files and you should keep them somewhere safe as we're not required to keep a copy. You own all elements of text, images and data you provided, unless someone else owns them.
We'll own the unique combination of these elements that constitutes a complete design and we'll license that to you, exclusively and in perpetuity for this project only, unless we agree otherwise. We can provide a separate estimate for that.
6.3 CLIENT RESPONSIBILITY FOR ACCURACY
You shall be responsible for the accuracy, completeness and propriety of information concerning your products and services which you furnish to us verbally or in writing in connection with the performance of this Agreement.

7.0 Confidentiality
Anil Rajkumar or XLWITHUS Learning acknowledges its responsibility, both during and after the term of its appointment, to use all reasonable efforts to preserve the confidentiality of any proprietary or confidential information or data developed by Anil Rajkumar or XLWITHUS Learning on behalf of ABC Limited or disclosed by ABC Limited to Anil Rajkumar or XLWITHUS Learning.


8.0 Term and Termination
8.1 PERIOD OF AGREEMENT AND NOTICE OF TERMINATION
This Agreement shall become effective as of [TBD] and shall continue until terminated by either party upon not less than 30 days' notice in writing given by either party to the other.
8.2 TERMINATION FOR CAUSE
Either party to this Agreement may terminate the Agreement if the other party defaults in the performance of any of its material duties and obligations and the default is not cured within thirty (30) days of the receipt of notice of said default, or if the default is not reasonably curable within said period of time, unless the defaulting party commences cure within said period of time and diligently proceeds to cure the default.
In addition, either party may immediately terminate this Agreement by giving written notice to the other party if the other party is insolvent or has a petition brought by or against it under the insolvency laws of any jurisdiction, if the other party makes an assignment for the benefit of creditors, if a trustee, or similar agent is appointed with respect to any property or business of the other party, or in the case of the Client, if the Client materially breaches its obligations to make payment pursuant to this Agreement.
8.3 PAYMENT FOR NON-CANCELABLE MATERIALS?
Any non-cancelable materials, services, etc., we have properly committed ourselves to purchase for your account, (either specifically or as part of a plan such as modules, photography and/or external services) shall be paid for b y you if you decide to continue with these services, in accordance with the provisions of this Agreement. We agree to use our best efforts to minimize such liabilities immediately upon written notification from you. We will provide written proof, upon request of the ABC Limited, that any such materials and services, are non cancelable.
8.4 MATERIALS UNPAID FOR
If upon termination there exist any materials furnished by us or any services performed by us for which you have not paid us in full, until such time as you have paid us in full you agree not to use any such materials, in whole or in part, or the product of such services.
8.5 TRANSFER OF MATERIALS
Upon termination of this agreement, provided that there is no outstanding indebtedness then owing by ABC Limited to Anil Rajkumar or XLWITHUS Learning, Anil Rajkumar or XLWITHUS Learning shall transfer, assign and make available to ABC Limited all property and materials in its possession or control belonging to ABC Limited at which time ABC Limited agrees to take full control inclusive of any ongoing/maintenance costs which may be associated with some material unless they themselves decide to discontinue the associated materials/services.


9.0 General Provisions
9.1 GOVERNING LAW
This Agreement shall be governed and construed in accordance with the laws of the Republic of Trinidad and Tobago.
9.2 REPRESENTATIONS AND WARRANTIES
The parties each individually represent and warrant that each has full power and authority to enter into this Agreement and to perform all of their obligations hereunder without violating the legal or equitable rights of any third party.
9.3 ENTIRE AGREEMENT
Except as otherwise set forth or referred to in this Agreement, this Agreement constitutes the sole and entire Agreement and understanding between the parties hereto as to the subject matter hereof, and supersedes all prior discussions, agreements and understandings of every kind and nature between them as to such subject matter. If any provision of this Agreement is held to be illegal, invalid, or unenforceable under any present or future law, then that provision will be fully severable. In such instance, this Agreement will be construed and enforced as if the illegal, invalid, or unenforceable provision had never comprised a part of this Agreement, and the remaining provisions of this Agreement will remain in full force and effect.